4A - Forming and Opportunity Belief
1. An Unmet Opportunity An unmet need occurred to me one night sitting at GrillFresh across from Midtown with my roommate. There are no dessert shops within a 5-minute walk of Midtown and those places that serve some type of dessert are closed by the time the clubs close. The hundreds of students standing in line before the club might want a quick snack while they wait or after the clubs close, the drunk students heading home might have a late night craving for something sweet and chocolaty. I know from personal experience that my cravings for something sweet and chocolaty always come at night but by then it becomes more of an effort to satisfy that craving. This seems to be a universal need that's existed long enough for places like Midnight Cookies or Cookiegasm, who specialize in late-night desserts, to pop up. And while these places exist and even deliver, they fail to meet the location need, time need, and price need of a lazy, impatient, poor college student at Midtown. Thu...
